New Halo 3 Ad, & Diorama

This is the new Halo 3 ad that has just come out. It's a new approach to the video game ads, which is nice. It is basically just a huge diorama set up to feature a massive Halo 3 battle.
"According to Bungie, this "1200-square-foot diorama created for them [marketing team], is meant to be a generic representation of a series of battles, perhaps a levels worth in Halo 3"
More pics of the diorama: Pic 1, 2, 3, 4, 5, 6.
"Frankie says the diorama, which stands 12 feet tall and is peopled with 8 to 19-inch hand-crafted figures, is currently being taken apart with plans to perhaps have it tour the country, stopping at Halo events and maybe even a few museums"