1-18-08 (Cloverfield) - Secret Movie Worthy of Viral Ad Campagin?

A mysterious new Action and Adventure movie by director Matt Reeves. The marketing team on this movie are trying to do a viral advertising campaign. They are not revealing any information about it except for this short trailer that was apparently shown in the opening attractions for the Transformers movie. Obviously I didn't see Transformers. The title is Cloverfield I think, but they would have you believe it is some date (hmm. release date maybe??) Ugh, I hate that they think the movie is worth the hype they are trying to get it. So anyway, the trailer looks pretty cool, however, I don't like the whole viral ad campaign and I feel shitty about feeding it. But whatever. Tell me if you think it going to be worth the hype(or lack there of). Check out the trailer in full HD! Here.